Pay Per Click

What is pay per click (PPC)?

PPC advertising is a cost effective means of advertising your website and bringing targeted visitors to your website. It generates immediate results and a measurable return on investment, giving it a distinct advantage over traditional marketing channels.

How does it work?

PPC advertising works by buying keywords at major search engines. When a user searches for this keyword your advert appears within or beside the results. Examples of PPC ads can be seen in the top and right hand sponsored links sections of a Google search results page.

How can I benefit?

PPC campaigns are a great way of quickly driving targeted traffic to your website at affordable prices.

These are some of the main benefits of running a PPC campaign:-
- › No changes are required to the front end of the website design.
- › A cost only occurs when an ad is clicked on and someone visits your site, unlike traditional media where the ad is paid for whether it is viewed or not.
- › A PPC campaign can be activated or de-activated rapidly.
- › A PPC campaign can be directly assessed against a return on investment requirement.
- › Unlike traditional advertising, the PPC model can track the Internet users from initial search results to online purchase.

Get in touch

To find out more about setting up a PPC campaign, contact us using the contact form or give us a call on 0845 337 0831.

Talk to us

Please contact us if you are interested in finding out more about our online marketing services

Tel: 0845 337 0831
or use our contact form.