SEO

What is SEO?

Natural Search Engine Optimisation (also known as SEO or organic search) is the process of increasing the rankings of a website on search engines. Increased search engine rankings will increase the exposure of a website which therefore attracts higher levels of traffic to the website which can be converted into sales.

Why you need SEO

Search engines are the first point of call for the vast majority of web users who, rather than type in web addresses directly into the address bar of their browser, will go to a search engine, enter a phrase, and let the search engine do the rest.

Ranking poorly in search results means that potential clients are visiting your competitor's websites rather than yours. This could be costing you more in missed sales than the price of search engine optimisation.

Beyond SEO

Search Engine Marketing (also known as SEM) is taking the search engine optimisation process further and actually marketing a website using a range of services such as pay per click advertising, paid inclusion and web analytics so that you can monitor from click-through right through to sale.

What we offer

Ozum can analyse your existing website to see how well it is performing in the major search engines for a variety of keywords. We can then alter the content, and possibly the underlying structure of the website in order to make it more visible to search engines.

Its progress is tracked in the search engine rankings for your chosen keywords and should you wish to promote your website further we can create a pay per click campaign and provide more in depth analytical data.

Need more information?

Talk to us

Please contact us if you are interested in finding out more about our online marketing services

Tel: 0845 337 0831
or use our contact form.