Project Type

Web Design, Umbraco Development, Hubspot Integration, Gfk Etilize Integration

Project Background

Prodec Networks supplies business-class data, voice and converged networking solutions to thousands of customers across the world.

Prodec already had a website on the Umbraco platform but due to it being poorly constructed, they found it difficult to maintain and inflexible to their needs. They approached us to build a flexible site that would help them maintain and connect a large amount of content. It was also a good opportunity to redesign certain aspects of the site.

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Design Thinking

Being a company that deals with large organisations, the website is required to convey the high standards that Prodec prides itself on and also provide reassurance to potential customers by prominently displaying Partners.

In addition, working in a competitive landscape, branding was important to reinforce the identity of Prodec and give clear separation between itself and its competitors.

Fully Flexible

Prodec Networks offers a large range of technology solutions with many complementing each other. Users that may be interested in a particular solution could well benefit from other related solutions.

Previously Prodec would need to create calls-to-action (CTA) such as ‘side boxes’ on a page by page basis. In order to ensure consistency and ease of use for site editors, we allow Prodec to collate these CTA in a repository so that they can easily be added to solutions.

The CTA can link to Partners, Blog posts, other Solutions, Downloads, external Websites or be completely custom. We can identify the type of content used and automatically alter the design of the CTA to match its content.

Hubspot Integration

Prodec Networks utilises Hubspot to track user engagement on their website using contact forms, button clicks and calls-to-action.

To make it as easy as possible for them to continue using Hubspot, we handled all design elements including form styles and flexible feature boxes and calls-to-action in Umbraco with only minimal code being required from Hubspot.

This ensures that the design remains consistent across the website and editors won’t have to rely on using the tools within Hubspot to design elements.

GfK Etilize Integration

GfK Etilize provides complete, accurate and standardised product content that is optimised for search.

With millions of products to filter, we provided an interface within Umbraco to allow Prodec to choose products, categorise them and add custom pricing. The data can then be set to update periodically to ensure the catalogue is fresh.

The products seamlessly integrated into the existing admin site structure and existing content could easily be added into the new product pages to make them more content-rich.

Working alongside Ozum throughout this project has been stress-free and efficient from concept through to launch. Ozum has successfully managed to capture our existing brand and has reinvigorated the Prodec site into something that looks professional and visually appealing, whilst allowing us to drive conversions.

Tom Kilburn, Digital Marketing Specialist
Prodec Networks

Conclusion

Prodec's new website allows them to be in complete control of all content with full flexibility to easily link and share content across different pages. Through careful planning, the CMS is both easy to understand and intuitive and only minimal training is required to get started.

By easily integrating with Hubspot, they can continue to track how users are interacting with the website and without any interaction from Ozum can create fully trackable landing pages for specific marketing campaigns.

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