Project Type

Web Design, Umbraco Development, Snipcart Integration

Project Background

Double Reed is a company dedicated to bassoons. They specialise in the sale and repair of bassoons and export to many countries around the world.

We were approached by Double Reed to completely overhaul their ageing website and attracted by the simplicity and flexibility that Umbraco offers, they selected us to partner with them.

Showcasing Beautiful Products

The Double Reed website has served the company since it was founded in 2010 and was in need of an overhaul both in terms of design and structure. Bassoons are beautiful instruments and the website simply wasn't presenting them in the best possible way.

We introduced a new colour scheme that complimented the instruments themselves and the was more suited to the market the instruments were being sold in.

High quality imagery is essential for any website and with such an unusual product sourcing photographs would be challenging. Fortunately the client had excellent photographs of their own products that we could use.

Product Focused

With individual instruments costing as much as £25,000, the bassoons are the primary focus of the website. Customers will be looking to make a lifelong investment when purchasing a bassoon so need to be reassured they are dealing with a reputable company. Warranties, ‘Try Before You Buy’ and a Buy Back Scheme were highlighted on each product to provide reassurance.

Double Reed were easily able to indicate which products we available for purchase, available soon, reserved and sold. High quality imagery and detailed descriptions helped complete each product listing.

The SnipCart shopping cart was integrated into the website to help generate additional revenue through the sale of bassoon accessories. The system is simple to use and integrates seamlessly into Umbraco.

We continue to get very positive feedback on the website and it has definitely made a big difference to the way people interact with us.

Martin Reed, Owner
Doublereed Ltd

Conclusion

After launching the website, Double Reed saw a noticeable increase in the number of enquiries that it was receiving for it's second hand bassoons so much so they needed to expand their team.

Double Reed continues to use the site to its full potential helping to reinforce the company as one of the leading bassoon restorers.

Cardiff

One Central Square
Cardiff
CF10 1FS

London

5 St John's Lane
London
EC1M 4BH